Women and Politics 2014

This is the blog for History 175, Claremont McKenna College, fall 2014. It is open only to students enrolled in the course. Please use this blog to post articles and links related to the broad theme of women and politics. You can also post comments or questions on our readings, reflections on outside events that you attend, and notices of upcoming events of interest to the class. To generate discussion, please also read and comment on other postings. Check back regularly for updates!

Friday, October 17, 2014

Campaign Ads

I've been enjoying watching all of the campaign ads come out this season, and especially seeing how candidates are targeting certain groups. One of my favorites is an ad made by the College Republican National Committee for Rick Scott, who is running for re-election as governor of Florida. The ad attempts to appeal to women by making it like an episode of "Say Yes to the Dress." Of course, Colbert has a pretty funny spin-off of the add.

In addition to appealing to women voters, women candidates are trying to appeal to male voters by seeming tough and less feminine. For example, this ad for Joni Ernst begins by saying that she "grew up castrating hogs on an Iowa farm." This is the ad that Professor Pitney played at his Ath talk a couple of weeks ago.

I don't mean to bash on Republicans, I'll find some good Democratic ads for my next post!

1 comment:

Joohyun KimOctober 21, 2014 at 9:57 PM
I remember reading an article about Joni Ernst and her Iowa race. In response to her ad about hogs, Democratic candidate Bruce Braley released his own ad criticizing Ernst's record in State Senate. However, he was criticized for being a sexist by including a baby 'chick' in his ad. Maybe he tried to debunk her strong, less-feminine image.

http://onpolitics.usatoday.com/2014/06/05/braley-ernst-iowa-chick-ad
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